A new initiative for primary school children based on characters and geography themes from the popular CBeebies series, Go Jetters, has been announced by BBC Worldwide.
The animated adventure comedy series aimed at 4-6 year-olds, sees hero adventurers Xuli, Kyan, Lars and Foz travel the world with their teacher, Ubercorn – a disco-loving unicorn. Each episode focuses on a famous landmark that gets ‘glitched’ by the mischievous Grandmaster Glitch and the Go Jetters have to work together to return the landmark to normal.
Targeting 200 Year One classes initially, the aim is to bring the values and educational entertainment of Go Jetters to the classroom along with a take-home colouring competition and magazine, which will carry the Go Jetters excitement through to the home environment.
Specially-created packs will be provided by BBC Worldwide to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The packs will also contain materials to use in the class and for the children to take home from Go Jetters licensees including Immediate Media, Fisher Price, Penguin and Ravensburger
Each pack also contains a brand new mascot for every participating class – a cuddly 10-inch Ubercorn. Each weekend, a different child in the class will have the opportunity to take Ubercorn and his Travel Journal home with them – a twist on the traditional ‘class bear’ theme so popular with many schools.
There is also a competition for each class to design their own new local landmark – a great way to help children learn about the history and geography of where they live. The winning school will receive a visit from the Ubercorn costume character who will make an appearance at their school summer fete or sports day in 2018! Plus every child has the chance to win one of ten bundles of Go Jetters goodies and family trips to Alton Towers by entering a take-home colouring competition.
“We are really excited to be launching this campaign to Year One classes in the UK,” says Nancy Twynam, head of marketing at BBC Worldwide. “We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture the next wave of Go Jetters fans.
“Playtime conducted qualitative research directly with teachers of this age group and the materials have been tailored to fit the needs identified in those sessions. We’ll be actively engaging with every teacher and teaching assistant who signs up, evaluating the popularity and effectiveness of the packs and gauging how the children are reacting to the themes from the show.”