FORUM INSIGHT: Make your company blog work harder
There’s no sadder sight than a neglected company blog. The chances are you’ve invested a fair bit of money in your website, which is probably the main channel through which to present your company to potential and existing customers outside of face-to-face meetings. And if that’s the case, you’ve probably spent a fair bit of […]
Forum Insight: Customer engagement methods to maintain strong relationships…
Now more than ever, customer communication methods are becoming varied and diverse. Trade exhibitions, social media platforms, focus groups and surveys, personalised email campaigns – the list is endless. But which methods will prove to be the most effective for your business? Before investing too much time and effort into just one, think carefully about […]